Cloud Storage Has a Dirty Little Secret…

Although ‘cloud’ services are nothing new, noone can dispute the massive spike in interest among users and vendors. The industry has seen massive numbers of …

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Targeting the Domestic Market

In our last post we looked at the key differences between an average domestic PC user as oppposed to a business client. Now it’s time …

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Two Markets: Personal & Business

Both markets are appealing for different reasons, but they have very different needs and as such, very different prices.
If we exclude the plethora of ‘free’ …

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What’s in it for me?

You’re well aware that your clients need to be backed up. You’re also probably aware that you can incorporate a small fee into your existing …

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“Yeah sounds good, I’ll bounce it off some customers…”

The phrase that every wholesaler dreads. Not because we don’t want you to talk to your customers about it, but because we want you to …

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Corporate Backup vs. The Rest of the World

The purpose of our blog is to help our wholesalers broaden their horizons when it comes to the marketing and selling of their software and …

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